It’s why we launched in Dollar Tree recently. My dad needs to be able to buy this mayo and not even think about whether it is healthy or affordable. Food should be healthier and more affordable for regular people or it won’t even mean anything.
Hampton Creek CEO Josh Tetrick • Discussing why his company chose to introduce its plant-based mayonnaise Just Mayo—which relies on food science to match its egg-based equivalent as closely as possible—to Dollar Tree, a store that sells most of its items for just $1 each
. Tetrick’s approach here, inspired by his dad’s own choice to shop at Dollar Tree, is unlike most veggie food companies; he says that’s important, because his goal is ultimately to bring his vegan food substitutes to the mass market. (via titotito